During the last 5 years BSNL was selling its products through its own outlets and through a Franchisee network. The existing sales network was reviewed by BSNL head quarters and a comprehensive sales and distribution policy was introduced during the end of the year 2006. To augment the franchisee-subfranchisee-retailer network, it was decided to introduce the concept of Direct Selling Agent with view to market BSNL products through personal selling at the door steps of customers.

This gives a viable business opportunity for enterprising individuals, mainly unemployed youth, who have a flair for marketing but do not have financial backing or experience to make a carrier in marketing. The DSA can sell all cash cards viz. recharge coupons, India Telephone Cards and Sancharnet Cards. They can also bring in customers for bfone, cellOne connections and broadband by approaching personally potential customers. An attractive commission is offered for selling of cash cards and bringing in customers for various services of BSNL. For e.g. 5% upfront commission is paid for re-charge coupons and 10% for ITC. The minimum purchases limit of Rs.2000/- has been fixed for per occasion. Enrolling of DSA is done by the General Managers of the 17 Secondary Switching Areas (SSAs) in Tamilnadu Circle. The minimum educational qualification is specified as 10th STD pass. Those who are interested in becoming DSA can approach the Marketing Wing of the concerned SSA. The detailed terms and conditions can be had from them. The DSAs have to enter into an agreement after paying a refundable deposit of Rs.5000/-

Salient Features of Direct Selling Agents:

Appointing authority General Managers of the respective areas
Educational Qualification 10 STD Pass
Financial commitment Rs.5000/(Refundable deposit).
Services offered 1.Selling of Cash Cards
Recharge coupons
India Telephone Card
Sancharnet Card
2. Enrolling customers for
Land-line/WLL connections
Broadband connections
Mobile connections (Postpaid/Prepaid)
Limitations – Cash cards Minimum purchase Rs.2000/- per occasion
New connections Subject to available capacity/feasibility
Area of operation As approved by GM of SSA.

For further details please contact General Manager’s office/Nodal officer:

Revenue District Name of the SSA

Head of SSA, BSNL,


Name of the Nodal Officer Designation STD code Office
Coimbatore Coimbatore Principal General Manager 2, Bharathi Park Street No.2 Coimbatore - 641 043 Phone:0422 2439000 N.S.C. Sekhar AGM (Mktg.) 0422 2437600
The Nilgiris Nilgiris (Coonoor)

General Manager

Door Sanchar Bhavan Gray's Hill, Coonoor - 643101 Phone:0423 2239900

R.Ramaswamy SDE (Mktg.) 0423 2238200
Kumbakonam Nagapattinam CRDA General Manager Thangavilas Building Mayiladuthurai Road Kumbakonam 612 001 Phone: 0435 2430000 E.Rajasekaran SDE (Mktg.) 0435 2413500
Cuddalore Villupuram Cuddalore General Manager Hospital Road Cuddalore - 607 001 Phone:04142 233400 S. Ramani AGM (Mktg.) 0414 2232312
Dharmapuri Krishnagiri Dharmapuri General Manager Salem Main Road Bharathipuram Dharmapuri - 636 705 Phone: 04342 234000 K.Vithytasagar SDE (Mktg.) 0434 2234055
Erode Erode General Manager Gandhiji Road Erode - 638 001 Phone: 0424 2212121 T.Athavasingh SDE (Mktg.) 0424 2263400
Ramnad Sivaganga Karaikudi General Manager 26/2, Third Street Subramaniyapuram Karaikudi - 630 002 Phone:04565 225000 A.Swaminathan SDE (Mktg.) 0456 5227800
Dindigul Madurai Theni Madurai General Manager 2, VP Rathinasamy Nadar Road Bibi kulam, Madurai - 625 002 Phone: 0452 2532323 S.Subramanian AGM (Mktg.) 0452 2524524
Kanyakumari Nagercoil General Manager Shivaji Buildings Tower Junction Nagercoil - 629 001 Phone: 04652 229999 Venkatachalakambar SDE (Mktg.) 0465 2229000
Puducherry Pondicherry General Manager New CTO Building 1, Rangapillai Street Puducherry - 605 001 Phone:0413 2342033 A.Selvam SDE (Mktg.) 0413 2224300
Namakkal Salem Salem General Manager No.1, Sreerangapalayam West Salem - 636 007 Phone: 0427 2420222 D.Janardanan DE (Mktg.) 0427 2312299
Thanjavur Tiruvarur Thanjavur General Manager BSNL Complex, Ramnagar Thanjavur - 613 007 Phone:04362 231900 S.Viswanathan DE (Mktg.) 0436 2235000
Tirunelveli Tirunelveli General Manager Bye-pass Road, Vannarpet Tirunelveli - 627 003 Phone: 0462 2500999 S.Krishnakumar SDE (Mktg.) 0462 2502599
Karur Perambalur Pudukottai Trichy Trichy Principal General Manager Promenade Road 4A, Bharathidasan Salai Cantonment, Trichy - 620 001 Phone:0431 2460000 V.Jayanthi DE (Mktg.) 0431 2414300
Tuticorin Tuticorin General Manager 176, Palayankottai Road Tuticorin - 628 003 Phone: 0461 2334444 M.Marimuthu SDE (Mktg.) 0461 2336999
Tiruvannamalai Vellore Vellore General Manager Market Committee Building Toll gate, Vellore - 632001 Phone: 0416 2225000 K.Swaminathan DE (Mktg.) 0416 2215299
Virudhunagar Virudhunagar General Manager 131/1, Cutcheri Road Virudhunagar - 626 001 Phone:04562 242000 S.Jacob Rajendrasingh SDE (Mktg.) 0456 2267788
CGM Tamilnadu Circle Tamilnadu Circle (except Chennai, Kanchipuram & Thiruvallur Dist) Marketing Cell O/o. CGM, BSNL,TN Circle 4th floor, Meco house 47, Anna Salai ,Chennai-2 S.Soundarapandian SDE (Mktg.) 044 28410485